Ultimately, we want to be where our families are, digital and offline touch points are just different surfaces to inspire and engage with our audience. We always believed that the future was omnichannel, restricting a brand to one-channel can be really limiting. ![]() “Target is such an amazing discovery point for families. are expecting more from their food especially for their kids. This partnership with Target is proof to them that consumers across the U.S. When Rusli and her co-founder Angela Sutherland started Yumi they actually faced skepticism from investors for believing parents would actually care and pay attention to micronutrients. Ultimately, these principles aren’t shocking, but we still live in a time when the french fry is the most popular vegetable for a toddler and the majority of kids– even in America– are not getting the full panel of nutrients they need. Our food philosophy is rooted in the most robust clinical studies we focus on nutrient density, exposure to a variety of whole foods especially vegetables, and being mindful of total fructose intake and the balance of fiber to fructose. “Beyond our food products, our personalized stage-based content has reached millions of families – the response has been so positive, that we are dedicating even more resources to building out our resource center,, and also publishing a book with a major publisher, available for pre-order and set for release in early next year. More than just food, we help parents connect the dots between what they feed their kids and future health outcomes,” she shared. ![]() “We started Yumi, because of the overwhelming science on the importance of nutrition during the first years of life and yet, the lack of convenient, nutritious options for families. The brand will take four feet of retail space with a fully dedicated end cap and in-store merchandising in key doors.Ĭo-founder and CMO of Yumi, Evelyn Rusli, shared the brand has grown 20x from launching in 2019 to 2021 reaching 3% of babies. toddlers and are packed with 9 superfood veggies and 13 essential nutrients, have zero added sugar (with 50% less total sugar than the leading toddler snack bar), and come in three flavors: Strawberry & Rhubarb, Blueberry & Purple Carrot, and Apple Cinnamon & Squash. Yumi’s organic veggie and fruit filled toddler bars are designed to resolve the most common nutrient deficiencies for U.S. This launch marks a huge milestone for Yumi as they expand their offerings into omnichannel platforms that now include direct-to-consumer e-commerce as well as brick & mortar retail. ![]() Leading children’s nutrition and food sciences company, Yumi, has made their first move into retail as they launch nationwide in every Target in the United States with a revolutionary line of nutrition-first, clean-certified snacks for babies and toddlers. Yumi is launching nationwide into Target.
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